After decades of absence from official competitions, Lancia announces its long-awaited return to the world of rallying , sparking excitement among fans and motorsport enthusiasts around the world. This return is not only a nod to history, but also a decisive step toward the future, aiming to bring the Italian brand back to the pinnacle of dirt and asphalt racing.
A legendary past
It's impossible to talk about Lancia rallying without mentioning the legendary Lancia Delta Integrale , the car that dominated the World Rally Championship (WRC) between the late 1980s and early 1990s. With six consecutive manufacturers' titles from 1987 to 1992 , the Lancia Delta became legendary, driven by drivers of the caliber of Juha Kankkunen, Miki Biasion, and Didier Auriol. That period represents one of the highest points in the history of Italian motorsport.
An ambitious project that looks to the future
Lancia's return to rallying is not just a sporting move, but also a strategic move to relaunch the brand internationally. The project is part of the brand's relaunch plan under the Stellantis group, which aims to bring Lancia back to the center of the European scene, including in the sports and electrified car market.
The sporting director of the new team declared:
"Lancia's DNA is racing, passion, and innovation. With Davide Giordano and the support of the group, we want to build something that goes beyond nostalgia: we want to win."
See you in 2025: Lancia is ready to roar again
With its return to rallying, Lancia is preparing to write a new chapter in its legendary history. The engines are about to start, the stopwatches are about to start. All eyes are on Davide Giordano and what could be the rebirth of an icon.
Welcome back, Lancia. The rally was waiting for you.
